MOBO
Mobo, a beach-cruiser style bike company concerned about dwindling market share, came to Young & Hungry for some help with its advertising message.
After a deep dive into the existing marketing and overall product line,Y&H determined that before we developed new ads for them, Mobo should consider several alternative marketing tactics.
Y&H worked with an industrial designer to develop “The Mobo Stroll”.
Y&H further capitalized on the insight that once you ride on one, you want to own one and developed the Mobo Beach Truck.
A mobile beach boardwalk station that provides free rentals for the day. After riding, consumers could also purchase one on the spot.
Further Y&H research showed that parents were concerned about cost so Y&H proposed a new convertible Mobo model for stylish, but budget-conscious parents.
Over a time frame of three years, it evolves from a high-end stroller for a toddler, into that same child’s first bike.
Further Y&H research showed that parents were concerned about cost so Y&H proposed a new convertible Mobo model for stylish, but budget-conscious parents.
Over a time frame of three years, it evolves from a high-end stroller for a toddler, into that same child’s first bike.
The San Francisco Civic Music Association
The San Francisco Civic Music Association is a volunteer “citizen symphony” that provides donation-funded concerts around the city, throughout the year.
Y&H determined that by developing a steady stream of digital assets for fans, they felt more connected and were more likely to continue attending concerts and donating.The following video was produced to provide a behind-the-scenes peak at an annual concert titled “Mozart to Mendelssohn”.
The American Icon Competition
The American Icon Art Competition attracts entries from around the world. Y&H developed the branding, event space design and a series of videos to inspire artists to submit their work by the deadline.
Red Bull
Y&H developed the concept and branding and event agenda for “Out of Bounds” an event to help promote Red Bull’s connectivity to emerging media technology. This event showcased artistic use of drones for video and photography projects.
San Francisco Metropolitan Transit Authority
Y&H developed this tongue-in-cheek campaign for the San Francisco Metropolitan Transit Authority to remind people to pay attention to their surroundings while using their cell phones on the Subway.
The Blue Endeavors
Blue Endeavors is an ocean conservation organization that offers participatory programs for concerned citizens to help save the world’s oceans. Y&H has developed a wide range of marketing materials to help generate awareness and participation.
The Blue Endeavors target market reaches across several age brackets. For the youngest – kid’s from 6-8 years old,
Y&H developed a series of animated characters and an app that teaches through fun games.
A big picture goal of Blue Endeavors is to build an interactive exploratorium. Y&H students
are working with industrial design students to help make it real.
SPUR
Rather than produce a slick marketing campaign telling Americans to remember the cowboys, Y&H developed a plan to keep cowboy culture alive by embedding it into classrooms. SPUR is a robust platform of educational materials and programs to help teachers develop cowboy-centric lesson plans.