The San Francisco Civic Music Association is a volunteer “citizen symphony” that provides donation-funded concerts around the city, throughout the year.

Y&H determined that by developing a steady stream of digital assets for fans, they felt more connected and were more likely to continue attending concerts and donating.The following video was produced to provide a behind-the-scenes peak at an annual concert titled “Mozart to Mendelssohn”.

Please press play in the center of the screen